Gift With Purchase & Purchase With Purchase allows a customer to select a gift or purchase a discounted product once they qualify for example they choose a product which has a free gift or discounted product associated or they meet a threshold which then qualifies them.
The Challenge
Gift with purchase or purchase with purchase had been done by some brands but their user experience varied and many had potential sticking points that had not been thought out properly. The business wanted a comprehensive white label solution for all potential scenarios and product offerings.
The Process
After evaluating a number of brand-specific requirements and any data we had we set off with an envisioning session so we had a good understanding of previous examples and competitors and also the back end engineering constraints. We then created the 2 user flows. From this, we built the low fidelity wireframes and shared these with the team and some of the brands for user feedback. Collating all the information so we were able to design the full white label wires with all user scenarios for both user journeys
The Results
We ended up with a comprehensive set of white label wireframes containing screens for a number of scenarios including, user qualifies once they accumulate a certain value in the bag and Single and multiple gift/purchase options. This was quite complexed functionality from a UX perspective yet when it was built it looked very simple and neat user experience.
DESKTOP UI
MOBILE PROTOTYPE
BOBBI BROWN UI
ORIGINS UI
WIREFRAMES
USER FLOWS
