Omni Bestsellers Mini Site
In airport retail there is not always customer assistance available with brand knowledge. As a solution we designed this Omni Hub which sale assistants and customers were able to refer to whilst shopping for products. This uncomplicated mini site allowed them to browse and find out information about the brands bestsellers along with a scent finder tool.
Auto Replenish Capability
We wanted to add a Auto Replenish/subscription feature to encourage repeat purchases and loyalty. Positioned below add to basket points on the PDP and also within my account and basket, the user could use a toggle to change from a single purchase to a subscription auto re-order choosing the dates of the deliveries. They could also pause and cancel at anytime. This new functionality was deployed out in a number of countries.
Reserve and Collect Capability
We wanted to allow customers to select and reserve a product on the brand site then collect it in their chosen store within hours of us sending them an online reservation email. We knew driving footfall to store would improve brand awareness, loyalty and possible additional cross shop. A new component was designed for the PDP positioned under the add to basket button. With the help of a real-time location provider, we checked the stock availability in their favourite or nearest store and presented this to them. Customers could then select to reserve online and also find another store with availability. No payment was taken an the item was held a the store for them to collect and purchase within a set time frame. If we could not detect stock in stores closest to them we also gave them the option to search for stores with stock.
Navigation and Search Evolution
I designed navigation improvements for testing with the goal to simplify navigation and findability, enhance UX and surface new products and brand stories within the navigation.
Bag Enhancements
Within the Shopping bag I designed a number of enhancements including "Pair with" enabling a customer to see which products pair well with the product added to bag, this was curated by showing the scent pair fragrance product and most relevant bestseller matches. We also enhanced the other add on options such as 'Samples', 'Personalisation' and 'Gift Wrap' by using a right drawer to keep the bag clean from a UI perspective whilst still promoting additional services and add on sales.
