I joined New Look on a contract as their Product Design Lead Overseeing a team of three Product Designers and a User Researcher of which I also helped to recruit. During this time I strategically set up the process for the team and acquired tools such as User Zoom to enable us to drive our decisions based on Research and Testing. During this time I was involved in their most import-and digital project a Hybris re-platform to headless commerce.
The Re Platform
There was a great deal of caution from the business about the amount of front end changes and improvements they wanted to make as part of the re-platform not only about the concern of delaying the roll out but also in terms of measuring any change/impact. I was asked to come up with minimal changes to existing functionality but also looking at how we could potentially clean up the existing site UI, incorporate their new branding including new fonts and squeeze in some usability improvements and improve styling consistency with minimal amount of re-design. This was to bridge the gap until a fully tested site re-design was planned over the next 12 month period post re-platform launch.
Discovery
To propose any new improvements we first had to identify the problems, we looked at historical data, from both Analytics and Content Square we also had previous research around certain areas of the site which we could pull insights from, we broke the site down into sections and had workshops with architects and product managers to identify what improvements we could make but with limited changes to functionality.
Proposed UX Improvements
This enabled us to then pull together a deck to present back to the directors, with our proposed improvement wireframes and the reasoning behind these decisions. You can take a look at the deck I presented below.
PROPOSED UX IMPROVEMENTS
Once we have approval of changes to be included as part of the re-platform we then created all the new UI files
and prototypes ready to handover for build.
(Placeholder photography in a similar style as the direction was used for the prototypes.)
and prototypes ready to handover for build.
(Placeholder photography in a similar style as the direction was used for the prototypes.)
UI DESIGN
