Estée Lauder's Longest Day Campaign runs for 17 hours and every hour has a new offer, it is highly successful and is one of the most important campaigns in the year for the brand. The creative content we created took over the homepage and we also created a landing page with the timed offer for that hour and a preview of the next offer. We art directed the products included in the promotion on plinths depicting sky scrapers and then animated the light passing over the products to depict the hours passing and clouds to give a 3D feel.
Art Direction Routes
Animation
Mobile Home & Offer Landing Page
Desktop Offer Landing Page
Promotional Email
